Discover the psychology behind consumer behavior in the digital age. Learn about the psychological triggers that influence online decisions and get tips on crafting marketing materials that resonate deeply with your target audience.
In this blog, we explore the transformative impact of artificial intelligence (AI) on digital marketing, examining how AI tools enhance targeting, personalize customer experiences, and optimize campaign effectiveness. As AI continues to evolve, businesses must adapt to leverage these technologies for competitive advantage.
In this jam-packed episode of Let's Talk Social, we'll delve into the recent £12.7m fine imposed on TikTok by the UK watchdog for misusing children's data, and how it impacts the future of the platform. We'll also explore Facebook's addition of a 'broadcast' channel chat option for Groups, giving admins a powerful tool for group communication.
Rich discusses the release of the new Now page from TikTok, and how it absolutely slaps BeReal right in the face.
Rich discusses 7 branding trends coming out of 2022.
Facebook is still fighting to be the social media network with the most active users. Don't forget that it still has Instagram underneath its belt. That's why it's important to use intentional Facebook ad strategies to ensure that you're not wasting your budget on ads that don't contribute to your bottom line.
Rich goes over the psychology behind up-selling your customer. This is specifically for e-commerce businesses, softwares and service businesses! Learn how to understand the perspective of your customer and understand how they think about buying. Make sure to check out more episodes at www.ltspod.com/
Rich goes over why you have to be in the email marketing game if you're not - especially if you're selling products online. He'll go over why you should start, some things to look for when shopping for what software/platform to use, and some tips to get started! Make sure to check out more episodes at www.ltspod.com/.
Learn about what Google Analytics is and about the NEW Google Analytics 4 platform that is coming out soon. Making the switch from the old Universal Analytics to the new GA4 platform is going to be forced on July 1, 2023 so I hope this episode gives you some good insight and kick-starts the switch. Never be confused about where traffic is coming from, what content and pages are the most popular and so much more.
Rich discusses Elon Musk's purchase of Twitter and what that means for the public. The reactions from Twitter users has been extremely polar. Some users fear the repercussions of Elon's views on free-speech, being that it is in inherently important for our democracy. In the past, Twitter has censored and deleted thousands of accounts for violating hate-speech and violence policies, however this process has been criticized for how its algorithm targets what is hate-speech. Will hate-speech and censorship become a bigger or smaller problem for Twitter? What do you think?
This blog explores Google's Search Generative Experience, emphasizing its AI-driven approach to search queries and its alignment with E-E-A-T guidelines. It discusses the impact on SEO and digital marketing, offering insights into creating quality, user-centric content and adapting to evolving search engine dynamics for businesses and marketers.
Our blog is to help you get some more information about digital marketing and content creation. We've already learned it, so we're passing it on. Want to listen instead of read? Click below to listen to our podcast: Let's Talk Social.
