Marketing with AI - A Look into 2025

Learn about the changes that have come up with the roll out of AI and how its intruded into the digital marketing landscape.

Written by:
Rich Haik
Continue Reading

Since the changes that have come with AI, we have had a huge change in the landscape that we traverse as digital marketers. At first, the pasture was green and beautiful with no shadowing issues as we looked at how fast Chat GPT could pop out content to us and make us seem so damn smart. Now however, we have seen that the softwares around the AI technologies have entirely shifted to no longer being our friend.

When Chat GPT rolled out the new 4.0 version, things had never looked brighter - you could scrub web pages and write 1000 words of content in under 3 minutes. We all started to use this to get major amounts of work done, cutting down on the time spent. We were excited to be able to increase profit margin while simultaneously extending savings to clients since so much time was being saved. This went on for months and months, allowing us to create blogs, web page content, social media posts, and more with little to no effort. It truly was a golden 12 month period where we were absolutely crushing our workloads and offering more than we were ever able to. So what happened?

Well, Google happened. Google released an article (more like warning) where they stated that everyone that is using AI to write content for web pages and other website related content will no longer benefit from the keywords inside of that content, meaning there would be no SEO benefit to the page. This renders pretty much all pages that fail the ‘Is this AI generated?’ Test to be a waste of time, whether that time was short or not. This is particularly important to pay attention to for those who have AI content on their main pages that they want to show up on Google for. If you are a dentist office and you have a page on teeth whitening whose copy was written entirely by AI, I would highly recommend going back through the page and making the content hand written. If you didn’t, your chances of appearing for ‘teeth whitening near me’ are going to be significantly lower.

My speculation is that other platforms like YouTube, Facebook, and TikTok will also start to filter out the AI generated content because they can be counterproductive for the platforms to farm our attention and make more money. If you don’t know, YouTube has a hellacious problem with AI content farms where they take clips from other peoples’ podcasts and clip them, caption them and post them. And that’s just with a piece of code that does it automatically- no effort past that needed. There are entire channels on YouTube that have hundreds of thousands of followers and the content is total garbage made by AI. If this rolls into Facebook, Instagram, TikTok and other platforms, we are going to have a ton of content that is generally not engaging and just not enjoyable - leading the platforms to scan for the creation to be authentic and not created by AI. Is that necessarily a bad thing though?

With everyone worried about AI taking their jobs, its clearly not good enough yet to pass the test with the billion dollar corps. 2025 is right around the corner and I have a positive outlook on the future of content creation, copywriting, website building and everything else that people are trying to say is going away. We have totally shifted our AI wants and needs to be relatively minimal and really only use it to do research or outlines for us - which is pretty crazy because 12 months ago it did about everything from writing my emails to building presentations for me. I’m glad that the platforms are going to have alignment with human kind’s genuine yearn for creativity and content. AI art is cool, but when you can say you made something, pride, hard work, and creativity all come into play and theres no replacing that.

Our Industry Insights

Let’s Build Together

Reach out to us today and find out how we can revolutionize your business through strategic marketing and technology solutions. Your future starts with a simple click.